Logos are just like people—they’re always talking to customers behind your back. If you have a good logo that reflects your brand identity, you have nothing to worry about. That logo is simply telling customers what a great company you have!
But if your logo doesn’t appeal to your target audience, it can tell them very bad things about your business. They may start to get the wrong idea that you are unprofessional or that you aren’t much fun to work with.
Since this one tiny symbol tells people so much about your company, it’s important to design a logo that’s accurate to your brand identity. The team at Company Folders have decades of experience in graphic and print design, including logos, and they want to share their wisdom with you. Your questions about what color your logo should be, what style to use, or what makes a logo “work” are about to be answered!