If freelancers or business could choose to have only one tool for their business, without a doubt it would be a blog. There are countless benefits for any business or freelancers can gain by owning a blog. It can serve as a portfolio or products gallery, a way how to attract more clients and blogs can even generate some extra income. It doesn’t matter if you are creating your blog for branding or exposing your business because having a blog is always profitable and not only in the monetary sense. This article focuses on 8 reasons why freelancers and small business, have blogs.
1. You Can Promote Yourself & This is a Way People Can Find You
In every field it is important to stand out from the crowd. Owning a blog gives you a significant advantage over other freelancers who don’t have blogs of their own. In your blog you are in charge of everything. The web design, the content, the structure of your website; it all represents you and shows your abilities in these fields. It is a great responsibility but it also speaks for you, lets your work be seen in the light you have set up for yourself. You can put the address of your blog on other promotional materials and if people are interested in what you have to offer, they will visit your site and see all you have shared about what you have to offer. A website address in your e-mail signature or business cards will help you to appear more professional for low to no cost at all.
2. Blogs Can Be Monetized
You can create a blog as an alternative source of income. There are several ways that you can profit materially by owning a blog for make money online. First, you attract clients which need and allow you to participate in their projects. Second, you can create and sell your products on your website as well as offer premium content for a fee. You can also join affiliate programs or add advertisements on your blog. Google AdSense is a good choice because the ads are displayed on your blog and you don’t have to worry about them. However, Google also takes a commission fee and sometimes show ads that are not relevant to your content. If your blog is very popular, you might want to contact companies on your own and offer them to display advertisements on your site. This way, only advertisements of companies that are related to your content and that you like will be displayed. You could also write sponsored posts for them.. Read also, 7 Blogging Guide for Make Money Online.
3. Through a Blog You Can Offer Your Own Products
Freelancing in its core is still working. It is always nice to have work, but you are getting paid either by the time you spend working or by how much you do. Once a job is done, it’s done; t doesn’t give you any extras or benefits. Owning a blog not only promotes your skills, but it can also allow you to offer your own products. You can create your own guides for newbies in your field of work and use your blog to promote and sell them. Maybe you can write an interesting e-book about your life as a freelancer. Your website might also have premium content for a small membership fee. There are countless additional ready-made virtual products you can create and offer via your blog. This will help you to earn extra income. Since the blog will be working even when you are not directly managing it, you will be able to earn some money while you are sleeping as you can read on How to Create an Online Passive Income?
4. Having a Blog Increases Your Credibility
If you and another freelancer are applying for a same job, having a blog will show that you have had some amount of experience in the field, as well as provide examples of your work and maybe feedback from your past clients. Your competitor without a blog might have similar amount of experience and similar skills to yours, but if he doesn’t have a blog to showcase his work and experience it will be much harder for the potential client to fully understand it and for the other freelancer to easily prove. Owning a blog increases your credibility when you claim you have dedication and love for your work. Blogs will help you gain the upper hand if you are competing with people that have similar qualifications and education because you will have something to show immediately.
5. Blogs Are Easy To Maintain And They Work Long Time
Creating and maintaining a blog is easy. All you have to do is register a domain name, create a WordPress or similar website, and update the content once in a while. It is a common misconception that it is hard to make and create a blog. Blogging is a long term investment. Simply owning a blog often is not enough. Content has to be updated at least once in a while. It might take a long time before you start seeing results. Search engines usually prefer content that has aged a bit but is regularly updated. However, this doesn’t mean that you have to be working on your blog all the time. Sometimes a couple of posts a month are enough. This could mean taking a couple of hours every month (which is not much at all considering the time you spend working for others). And you will definitely reap benefits over time by attracting more clients. Read How to Launch a Website Fast and Affordable, for more tips before you start your blog.
6. You Can Build Your Own Business / Brand Profile
Having your own profile lets you stand out when competing for a job. And since this is your own blog, you can create your own portfolio according to your wishes. You can create a gallery of your best images, writings and video or audio files and skip less successful ones. All work samples displayed on your blog will be completely your choice; you can categorize them as you choose. Your clients will be able to browse through your galleries and other compilations of files as well as will be able to see your work ‘in action’ if you provide external links with samples of your works. All posts showing your skills will establish your authority as a freelancer. Read The Best Internet Marketing Tips For Any Business for more guides.
7. Having Your Own Blog Gives You Sense of Confidence
This point is often overlooked when creating a blog, but it is a very important one. Working on a freelance regime can sometimes be discouraging because once one project is completed you don’t have a job anymore. This situation can make you feel anxious and sad. By having a blog, you can feel like a service provider instead of a person without work looking for any kind of contract just to earn a bit money. Every time a client offers you a contract through your Hire Me page, you will feel confident in your abilities and your self worth will get a boost. Such confidence can also attract more clients because they are interested in co-operating with confident people. All in all you will feel better too. Check also, Nothing Can Stop Your Blogging If You Use These Tips!.
8. Your Blog Will Show You As An Expert In Your Field
It is pretty easy to show your expertise in your field if you own a blog. Usually just having it is enough to prove your interest, qualifications and skills. Including tutorials and guides in your blog next to samples of your work will show that you are a professional in your area of expertise. Only skillful masters have knowledge they can share with others. Such presentation will make it much easier to prove your experience and abilities to your clients. People will pay you more if they trust you as an expert versus a random person that has only claims one of expertise. Displaying your know-how will attract people that are willing to pay more for quality. And you will have a blog to prove it.