Bold, the Stockholm-based graphic design studio developed the new brand identity for The Shirt Factory, a company founded in 1988 by fashion designer Linnéa Braun. The goal was to create a distinctive brand identity that revitalizes the company’s position to the Swedish market. Bold designed a new logo, created new corporate colors, patterns, signage, packaging, stationery, and a new web presentation. The color yellow and a bold typeface for the name became the dominant key visuals. The new brand embodies quality and style.