Don Belisario is a restaurant devoted to rotisserie chicken, a popular familial meal in Peru. Designed by local firm and 2011 Brand New Conference fan-favorite, Infinito, the restaurant identity and restaurant mascot for Don Belisario revolves around the eponymous, yet clearly fictitious, hacendado — the Spanish word for the boss, el jefe, of an hacienda, itself the Spanish word for plantation — and patriarch, paying homage to this wonderful food group and its source.





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