Australian graphic designer Ryan Atkinson was part of a team working on a rebrand pitch for the Dubai International Film Festival. They had to develop a complete new visual identity proposal for this international film event. The task was to retain a horse icon as distinctive logo. The design team came up with the idea of creating a dynamic 3D sculptural icon. In addition, they produced design concepts for a range of communication tools, stationery, and several advertisement tools such as posters and promotional items. Find more in this super cool branding book.