Mein Honig or My Honey is a personal branding project for honey product by Thomas Lichtblau of studio Wild from Vienna, Austria. It started as masters thesis, but widely expanded afterwards. When buying ‘Mein Honig’, you do not only give yourself a sweet treet, you also contribute to the bees’s well-being and their environment by adopting a bee queen. Below you can see some examples of packaging and printed matters of this beautiful branding project.





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