Puree Organics cultivated vegetables and herbs that help to prevent various diseases such as arthritis and different chronic illnesses. The owners Marie and Claude LaPonte asked for an organic natural corporate identity away from the typical look of health pharmacy. The design should refer to the product itself.

Studioahamed was commissioned to create a nice corporate identity that showcases Puree Organics as a company that is different from typical organic stores. Studioahamed came up with a corporate design based on simplicity along with several vegetable illustrations and natural materials. The illustrations were used on a variety of identity materials, stationery, and packaging as seen on Designing Brand Identity book. Studioahamed produced a natural corporate identity that invites customers to make the most of the food they eat.





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