Moscow-based design studio Fork was responsible for the overall branding strategy for restaurant, Mary Wong. The visual appearance as well as the store and packaging design. Mary Wong is the name of a chain of noodle bars from the Russian city of Rostov-on-Don. They combine asian accuracy with an american spirit.
Fork studio developed a brand identity based on a bilingual but yet simple typography mixed with playful illustrations and graphics. It’s a visual language that reflects both asian tradition as well as Western fast-food culture. Studio Fork created all branding and communication materials, promotional items, stickers, the packaging range, and the store interior. The brand identity combines a sense of reduced objectivity with cute elements and illustrations