Snask, Stockholm-based studio designed this amazing identity and packaging for Oumph, an innovative food product 100% made of beans. The brand identity feels off the hook, punk, and raw since the brand is anything but your run-of-the-mill, boring eco-friendly veggie product. The brand is a revolution and a punch in the face. The graphic identity was crafted and inspired by the look and feel of food trucks and chalkboard scribbles. Find more branding and packaging design in these creative books.


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