The multidisciplinary creative studio and design consultancy Cheshire Cat Co. was hired to develop a new visual identity for Archontico restaurant. Inspired by classic tiles found in old neoclassical townhouses of Athens, the creative studio has designed a restaurant identity based on simple geometric shapes, symbols and patterns. According to this basic symbolism they developed a distinctive logo and different brand symbols. The logo reflects something familiar to the Athenian inhabitants while the brand symbols add diversity to Archontico’s complete restaurant identity.




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