Robinsson Cravents has created the brand identity and packaging design for Heist & Roth, a brand offering high-quality skin care and beauty products such as anti-aging and styling creams.
The brand design is based on a feminine touch providing both a strong and extroverted look with delicate lines and patterns. Robinsson Cravents was asked to develop an overall branding concept including logo, symbolism, typography, and the visual mood for future packaging concepts.
The logo shows a female face, which is cute and graphically reduced, while all typographic elements offer a strong perception. Robinsson Cravents used a color scheme inspired by our natural skin. The packaging range is decorated with delicate illustrations consisting of simple lines and shapes.